Justin Bieber and more Celebrities for Calvin Klein AdsJustin Bieber Lara Stone Calvin Klein Jeans

Calvin Klein ads have always been racy, especially campaigns for the brand’s underwear and jeans, but some have become iconic and are a very important chapter in the history of fashion photography.

See some of the hottest Calvin Klein ads, with either celebrities or supermodels, that made a lasting impression and helped cement the brand over the years. While Justin Bieber is the latest addition to the Calvin Klein’s canon, the fashion house founded in 1968 has been pushing boundaries since the early ‘80s, when it revolutionized the men’s underwear market with sexy shoots.

Justin Bieber – Calvin Klein Underwear and Jeans 2015

After showing his underwear for free for the past few years every chance he gets, Justin Bieber has found another lucrative use of his abs. The Canadian singer is the star of one of the hottest Calvin Klein ads, joined by Dutch model Lara Stone. 

Photographed by Mert Alas and Marcus Piggott, the newest Calvin Klein underwear and jeans ads are a throwback to one of the most iconic campaigns of the brand, the 1992 ads featuring Mark Wahlberg and Kate Moss.

Eva Mendes and Jamie Dornan – Calvin Klein Jeans Spring 2010