Dita Von Teese to Launch Premium Lingerie Line For Bloomingdale'sDita Von Teese Lingerie For Bloomingdale's

A premium Dita Von Teese lingerie line will arrive in Bloomingdale's stores starting with March 15. The partnership between the burlesque star and the brand is a special one as the new Dita Von Teese lingerie collection for Bloomingdale's will be the diva's first premium lingerie line for the US market.

The new lingerie collection will take inspiration from various eras, however, influences from the Thirties, Forties and Fifties are among the most notable ones and define the biggest part of the new line. To reflect the different ideas that were involved in creating the new designs, the store will divide the line into various groups: a Parisienne group that will feature ultra feminine pieces, a group that will feature several leopard printed pieces and other groups with suggestive names like Savoir Faire, Her Sexellency, Sheer Witchery and Man Catcher.

The star is very excited about the new partnership with Bloomingdale's and hopes that her new creations will inspire women to wear lingerie for themselves and not to please other people.