YSL to Launch 'Or Rouge' Premium Skin Care LineYsl Or Rouge Line

Luxury label Yves Saint Laurent is preparing to launch a new premium skin care line called Or Rouge (red gold). The name was chosen precisely to highlight the star ingredient the new products incorporate: saffron, an expensive and rare spice. The reason why the label decided to incorporate the luxurious ingredient into the new line has to do with the properties of the saffron pistils. Apparently, they contain a high concentration of crocin, a special type of glycan.

Glycans are involved in the skin cells' metabolism and tissue structure, but their quantity tends to diminish with age. The L' Oreal-owned label will be focusing on helping women's skin fight stressors and stimulate the skin's ability to renew itself, so in essence, the new YSL Or Rouge premium skin care line is an anti aging one.

If the concept sounds familiar it's because the YSL Forever Youth Liberator line featured the same concept. This time however, the label also included the X-Glycan compound into the formula. The new YSL skin care line is said to target fine lines, wrinkles, lack of firmness and dullness as well as other common types of aging signs.