H&M Launches Sport Activewear LineH M Sport Line

H&M extends its line of offerings with a new line H&M Sport, an activewear line that will hit selected stores worldwide starting with the first days of January, just in time for putting those 'get fit' New Year's resolutions into practice. The new H&M activewear 2014 line will feature items for men, women and children. How is this different from the options it brought before?

The new line was designed using input from members of the Swedish Olympic team, with a strong focus on fit and performance, without neglecting style, according to Ann-Sofie Johansson, creative head of design at H&M. “Sport and fitness is becoming an increasingly important part of all of our lifestyles, and the new H&M Sport is there to help you look and feel great.”, the designer said.

The new H&M Sport line will feature sports bras, running separates, yoga wear, windproof and water-repellent jackets, tennis shorts and other pieces suited for outdoor activities.