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The Plastic Bodies Campaign Explores Unrealistic Beauty StandardsPlastic Bodies By Sheila Pree Bright

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Posted In Fashion and Style / Fashion News
Published On 28 Nov 2013

Plastic Bodies by Sheila Pree Bright is an ad series that encourages an in depth, thought-provoking discussion on modern beauty standards and how we internalize subtle messages about the “perfect look” from a very early age. This time, however, it's not a mere representation of how real women size up to Barbie, but also about how women of color feel the pressure to abide “white beauty standards” and the confusing cultural messages that derive from it, or as the Atlanta based photographer herself explains it: “This body of work addresses the loss of personal identity many women experience, specifically women of colour.”

There is an ongoing debate as to whether the dolls we play with during childhood really help shape our body image and our idea of how we should look in a subtle yet pervasive way, but by juxtaposing the image of a conventional Barbie doll with a more realistic image of a woman, the photographer really manages to show the contrast between the standardized idea of beauty and what beauty really is.

Sheila Pree Bright Campaign 2013Plastic Bodies By Sheila Pree Bright Campaign 2013

These photos also bring into the spotlight the perceived importance of keeping up with trends and the idea that looking a certain way is of paramount importance: "American concepts of the 'perfect female body' are clearly exemplified through commercialism, portraying 'image as everything' and introducing trends that many spend hundreds of dollars to imitate. It is a lot more widespread than at any time that ladies are enlarging breasts with silicone, building brief hair for a longer time with synthetic hair weaves, covering pure nails with acrylic fill-ins, or most likely replacing all-natural eyes with contacts, " the photographer explained in an e-mail for Huffington Post.



Tags: Plastic Bodies Campaign, body image, body image issues, unrealistic beauty standards, beauty campaigns

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