Tommy Hilfiger Fall 2013 Campaign Tommy Hilfiger Fall 2013 Ads

The Tommy Hilfiger fall 2013 campaign pays tribute to the label's preppy heritage once again. It's no secret that the designer takes great pride in the fact that he managed to honor the label's DNA in a way that is still relevant today. The new campaign, photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners once again brings the “family” concept into the spotlight.

An impressive number of models were involved in the new Tommy Hilfiger fall 2013 campaign: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Y, Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira. The luxury label also invited a select group of bloggers to the campaign shoot, which is titled “Cärpe-díem mañana”.

Speaking about the new season campaign, Tommy Hilfiger emphasized how the university setting highlights the theme of his fall 2013 collection: “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the fall 2013 runway collections.”