Elin Kling Launches Totême Fashion LineElin Kling And Karl Lindman

Celebrated style blogger Elin Kling is launching a new fashion line titled Totême. The fashion entrepreneur, who has collaborated with Guess by Marciano and H&M in the past, is now ready to take on the role of creative director once again and bring chic options inspired by her unique, paired down aesthetic which helped her secure a large base of loyal fans.

The new line is apparently designed to cater to fashionistas who love minimalist casual staples: “I was craving a brand that I could feel comfortable and strong in year-round. I wanted to create a brand that challenges my own style. The design of Totême is based on a woman perfectly relaxed yet chic during her leisure time. It’s all about her attitude and how that is reflected in her style,” she stated.

The staples included in the collection so far are inspired by the '70s and by European resorts, though the ease and practicality of the new pieces also remind of classic American sportswear pieces.