Snob Essentials Handbag Line to Launch Soon at HSNThe Bag Snob Hsn Collection

Tina Craig and Kelly Cook, the masterminds behind The Bag Snob are preparing to launch a handbag line for HSN. Titled Snob Essentials, the new handbag line is scheduled to hit US HSN stores starting with May 15, where it will be sold exclusively until fall. Starting with fall, the line will be available at more retailers, including European e-commerce site Luisa Via Roma. According to Tina Craig, the focus for the new line was placed mostly at a textural level for an interesting contrast. The creative duo opted for modern shapes for the new bag styles which range from cool clutches to roomy totes.

According to Anne Martin-Vachon, chief merchandising officer at HSN, the new handbag line is designed to be an answer to fashionistas' style needs this season first and foremost:

“Snob Essentials provides us the opportunity to broaden our reach, while offering current customers something that is distinctive and new. The line’s classic and modern silhouettes are affordable, trendy and functional — and exactly what our fashion customers are looking for.”