Blumarine Anna Fragrance 2014Blumarine Anna Fragrance Campaign 2014

Blumarine Anna is new luxury scent for "women who live every moment with passion", according to the label. The new scent is named after the fashion house's founder and designer Anna Molinari and was created by perfumers Alexandra Carlin and Maurice Roucel of Symrise. The eau de perfume is described as an easy-to-wear musky floral scent with a distinguishable youthful allure.

The new Blumarine Anna perfume, which is manufactured exclusively in Italy, combines top notes of of peach and apple with a heart of peony, magnolia, rose and jasmine and base notes of sandalwood, musk, vanilla and cashmeran. Presentation-wise, the inspiration was Molinari's love of flowers, which is why the new scent has a powerful feminine vibe.