Published On 26 Feb 2014
Nelly.com celebrated its 10th anniversary in style by enlisting actress Leighton Meester for its spring 2014 campaign. The former “Gossip Girl” star choose some of her favorite pieces from the e-tailer's new line and put together a handful of cool looks for various occasions. The best part? Many of the star's picks are already available for purchase.
It seems like the actress proved the perfect choice for the brand precisely because she has the qualities the brand bases its offerings on: “Nelly.com describes their girl as young, fun and confident so I’m really flattered to be considered a Nelly girl! It was a no-brainer to do this collaboration as the clothes are really flattering and things that I would wear myself,” Meester stated. Though the star's previous experiences with modeling pretty much guaranteed the success of the new campaign, what we truly love about the new Nelly.com ads is the diversity of looks they bring into the spotlight.
Leighton's choices for the new campaign beautifully show the amazing transforming power fashion can have in shaping our image. The star dons elegant ensembles with a feminine vibe, rocks casual outfits with a cool sporty allure and makes a seamless transition to cool party looks with only a few changes in accessories. Though the new looks are vastly different, all have one thing in common: they're striking and memorable in an effortlessly chic way.
Tags: Nelly com 2014, nelly com campaigns, leighton meester ad campaign, 2014 Campaigns, fashion campaigns
Read more: Leighton Meester Fronts the Nelly.com Spring/Summer 2014 Campaign